Dr. Nora Hampel

T +49 711 459 24 758 |
| Consultation hours by appointment |
| Wollgrasweg 49 | Room 223 | 70599 Stuttgart | Germany |
Dr. Nora Hampel is a post-doctoral researcher in the Department of Business and Organizational Psychology at the Institute for Education, Work and Society at the University of Hohenheim. Prior to this, she worked as a postdoctoral researcher at the Leibniz-Institut für Wissensmedien in Tübingen. She obtained her doctoral degree from University of Tübingen in cooperation with Mercedes-Benz AG at the research campus ARENA2036. In her dissertation, she investigated the implementation of new technologies in the context of Industry 4.0 and gained extensive practical experience in organizational settings.
Her research areas include technology acceptance, business and social psychology. She combines basic psychological research with applied, practice-oriented research questions.
At the University of Hohenheim, she coordinates the interdisciplinary research and practice project SAFEspace@Work, which aims to sustainably strengthen psychological safety and diversity in interaction-intensive work contexts.
Her current research focuses on the following topics:
- Diversity and psychological safety in organizations
- Acceptance of digital technologies and artificial intelligence
- Change management and leadership
| Since 01/2026 | Senior researcher |
| 06/2022 - 12/2025 | Lecturer in Business and Social Psychology (selected topics) |
| 04/2022 - 12/2025 | Research associate (Postdoc) |
| 09/2018 - 11/2021 | PhD, Psychology (Dr. rer. nat.) |
| 10/2016 - 05/2018 | Master, Psychology (M. Sc.) |
| 10/2012 - 09/2016 | Bachelor, Psychology (B. Sc.) |
Hampel, N., & Hampel, T. (2024). Zurück an den Arbeitsplatz – Was motiviert noch für das Arbeiten vor Ort? Wirtschaftspsychologie aktuell, 1(24), 19–21. |
Hampel, T., & Hampel, N. (2023). Returning to the workplace after COVID-19: Determinants of employee preferences for working onsite versus working from home in Generation Y. Decision, 1–11. doi.org/10.1007/s40622-023-00378-1 |
Damek, S., Schulze, C., Hampel, N., Pilot, A., & Sassenberg, K. (2023). Teaching co-creativity with Building Information Modeling for sustainability analyses and engaged storytelling. In 2023 ASCA/EAAE Teachers Conference, Reykjavik, Iceland. |
Hampel, N., Sassenberg, K., Scholl, A., & Reichenbach, M. (2022). Introducing digital technologies in the factory: Determinants of blue-collar workers’ attitudes towards new robotic tools. Behaviour & Information Technology, 41(14), 2973–2987. doi.org/10.1080/0144929x.2021.1967448 |
Hampel, N., & Sassenberg, K. (2021). Needs-oriented communication results in positive attitudes towards robotic technologies among blue-collar workers perceiving low job demands. Computers in Human Behavior Reports, 3, 100086. doi.org/10.1016/j.chbr.2021.100086 |
Hampel, N. (2021). When digital technologies enter the factory-improving blue-collar workers' attitudes towards new technologies (Doctoral dissertation, Eberhard Karls Universität Tübingen). |